WEST CHESTER, PA. — Devin Cole, most recently chief commercial officer of Tyson Foods, Inc., has been named president of Keystone U.S. at Keystone Foods, a subsidiary of Brazil-based Marfrig Global Foods. In his new role, Mr. Cole will oversee the company’s poultry, beef and fish businesses in North America. He will report to Frank Ravndal, president and chief executive officer of Keystone Foods.

“We’re serious about growth and accelerating the plans we have outlined in our Focus to Win business strategy,” Mr. Ravndal said. “Adding Devin to our executive leadership team is a great reflection of both the current momentum Keystone has as well as our commitment to building an exceptional talent base for the future.”

Devin Cole, Keystone Foods
Devin Cole, new president of Keystone U.S. at Keystone Foods

Mr. Cole has 20 years of experience leading sales, marketing and innovation teams. Prior to his 16-year tenure at Tyson, where he held several senior management positions, Mr. Cole led account business efforts within Hudson Foods, Inc.

“Devin is very well-respected across the industry,” Mr. Ravndal said. “He is a seasoned and thoughtful leader who will bring a new perspective to the U.S. business and the Keystone leadership team.”

Keystone Foods supplies consumer brands with fresh and frozen products, including poultry, beef, fish and pork. Customers include quick-service restaurants, major food service and industrial companies and retail outlets. For the year ended Sept. 30, 2015, Keystone Foods had net revenue of $2.7 billion.