DEERFIELD, ILL. — Mondelēz International has acquired Enjoy Life Foods, Schiller Park, Ill., a manufacturer of “free-from” foods that include cookies, bars, mixes and cereals. Terms of the acquisition were not announced.
“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” said Mark Clouse, chief growth officer for Mondelēz International. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better-for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy-lifestyle options, both in the United States and beyond.”
Founded in 2001 by Scott Mandell, chief executive officer, Enjoy Life Foods launched its first 12 products in 2002. The company focuses on producing “free-from” products, including those free of allergens, gluten and bioengineered organisms.
“Enjoy Life offers an excellent brand promise that’s trusted by their loyal and engaged consumers,” Mr. Clouse said. “We’re excited about the extraordinary potential of this business and the entrepreneurial team leading it. We have a great opportunity to share our expertise, learn from their experience and work to accelerate Enjoy Life’s growth in this exciting consumer space.”Mr. Mandell and other members of the Enjoy Life Foods leadership team will continue to run the company, according to Mondelēz. In addition, Enjoy Life Foods will operate as a separate, wholly-owned subsidiary of Mondelēz.