KANSAS CITY — Sriracha has never been hotter.
The trendy sauce flavor is featured in a number of new snacks and condiments from top brands.
Set to heat up the hummus category is a new limited-batch sriracha variety from Tribe Hummus. The product combines creamy hummus with the trendy chili-pepper based sauce, topped with red pepper flakes. The new flavor spans day parts, kicking up eggs at breakfast, sandwiches and salads at lunch, and veggies and crackers at snack time, according to the company. Previously, Tribe has introduced lemon rosemary focaccia, harvest carrot and ginger, and cucumber tzatziki hummus varieties.
“Non-traditional hummus flavors represented nearly half of total hummus sales in 2014,” said Adam Carr, chief executive officer of Tribe. “We can only imagine sales of non-traditional flavors will continue to increase as hummus lovers look for new and exciting variations of something they already love.”
New from the Snack Factory Pretzel Crisps line of pretzel-shaped crackers is a sriracha and lime variety, featuring a zesty kick with a cool hint of lime. Each serving contains 110 calories and 1.5 grams of fat.
And the latest launch from H.J. Heinz Co. is Heinz Ketchup Blended with Sriracha Flavor, featuring spicy chili pepper and garlic notes.
Sriracha has not cooled on restaurant menus, either. Taco Bell this week introduced the Sriracha Quesarito for a limited time. The quesadilla-burrito hybrid includes two layers of creamy sriracha sauce, plus beef, Latin rice and reduced-fat sour cream.
