KANSAS CITY — Coffee lovers are craving customizable premium beverages without the hassle of traveling to a coffee shop to pay for a pricey drink. Leading brands are offering new ways for consumers to indulge in premium coffee products from the comfort of home.
For example, Maxwell House, a Kraft Foods brand, is offering new Iced Coffee Concentrates, a coffee concentrate that consumers may squeeze into water or milk to create an iced coffee beverage on the go.
“The concept of a ‘coffee break’ seems almost old-fashioned for the 24-7 lifestyle many now lead, so Maxwell House is likewise adapting,” said Chris McClement, senior director of Maxwell. “Maxwell House Iced Coffee Concentrates put a new spin on the traditional iced coffee experience by providing a quick, instantly gratifying beverage at a fraction of the cost of typical coffee house offerings.”
Another Kraft brand, Gevalia, has also adapted to provide iced coffee beverages to consumers at home, especially those looking for added nutrition. Gevalia’s new Iced Coffee with Almond Milk comes in mocha, vanilla, and caramel flavors and contains six grams of protein per 8 oz serving.
“Gevalia Iced Coffee with Almond Milk … allows today’s busy, on-the-go coffee drinker to enjoy a delicious treat they can feel good about, too,” said Tracy Sinclair, director of Gevalia.
Bringing its coffee house taste into customers’ refrigerators, Dunkin’ Donuts partnered with WhiteWave Foods to create a line of at-home coffee creamers. They are debuting three flavors: caramel, hazelnut and vanilla.
“We are thrilled to partner with WhiteWave to bring coffee drinkers an extra creamy, extra flavorful line of flavored Dunkin’ Donuts Coffee Creamers for home use,” said John Fassak, vice-president of new business development and Dunkin’ Brands. “The expansion of Dunkin’ Donuts Coffee Creamers meets an unmet consumer need for creamy and flavorful in-home coffee experiences.”
