El Burrito is a maker of fresh salsas as well as Soyrizo, a meat analogue brand for the Mexican food category.
“El Burrito is an established and successful company that has grown and prospered at the hands of its founders, Mark and Grace Roth, who share a great passion for their products,” said Shigeru Natake, president of House Foods America. “El Burrito’s corporate philosophy is very similar to that of House Foods America, so we believe we will enjoy great synergy as we work together in the future. Adding healthy Mexican food products to our existing Asian line will allow us to offer consumers a wider variety of healthy lifestyle choices. In the U.S. market, where many different cultures coexist, we anticipate accelerated growth and expanded profits as a result.”
House Foods is a maker of tofu products.