CONCORD, MASS., and WINCHESTER, VA. – Food manufacturers will have the opportunity to incorporate inclusions produced from Welch’s Concord grape juice and puree into their products thanks to a partnership between Welch’s and Taura Natural Ingredients. The inclusions will be marketed as FruitWorx. Potential applications include nutrition bars, confectionery items, baked foods and breakfast cereal.
Taura Natural Ingredients will use its Ultra Rapid Concentration (URC) process to create concentrated pieces and pastes from the Welch’s Concord grape juice and puree. The inclusions may be used alone, in combination with other fruit and blended with grains, including ancient grains such as chia.
Both companies will sell the FruitWorx pieces and pastes. Initially they will be available in North America, Japan and South Korea.
“Welch’s mission is to bring the great taste of the Concord grape to more places and to more people,” said Wayne D. Lutomski, vice-president of International & Global Ingredients for Welch’s, which has an office in Concord. “Through our partnership with Taura Natural Ingredients, and its unique URC process, we will be able to take Concord grapes into applications never before imagined.”Richard Croad, chief operating officer and president of Taura North America, which has an office in Winchester, said, “Welch’s Concord grape juice products are widely known, enjoyed and trusted by millions of consumers, and now, at last, food manufacturers can leverage this brand equity by using FruitWorx inclusions in their own products.”