KANSAS CITY — Restaurants are taking the phrase “dinner and a movie” to a whole other level with their new menu items inspired by this summer’s blockbusters.
Red Robin partnered with Paramount Pictures and Skydance Productions to introduce the Genisys Burger, inspired by the movie “Terminator Genisys.” Served on a jalapeño-cornmeal bun, the sandwich features a beef patty topped with roasted jalapeño, pepper-jack cheese, shredded romaine, bacon, tomatoes, and jalapeño aioli. The chain also is serving a Blue Haze cocktail in celebration of the film.
“Red Robin’s partnership with ‘Terminator Genisys’ solidifies the Gourmet Burger Authority as the go-to restaurant before or after a movie,” said Lee Dolan, chief marketing officer at Red Robin. “Whether guests choose to kick things up with our new spicy Genisys Burger or cool down with refreshing Blue Haze cocktail, our new lineup of craveable menu items will certainly have guests saying, ‘I’ll be back.’”
Denny’s teamed up with 20th Century Fox to celebrate the release of the new “Fantastic Four” movie with its new Slamtastic 4 menu. The lineup consists of The Thing Burger, Human Torch Skillet, Invisible Woman Slam, Fantastic Four-Cheese Omelet, Doom Lava Cake, and Fantastic Four-Fruit Smoothie.
“As America’s diner, we are known for our ‘come as you are’ atmosphere that welcomes and embraces guests from all walks of life, even superheroes,” said John Dillion, senior vice-president and chief marketing officer for Denny’s. “We are thrilled to partner with 20th Century Fox to combine the high-powered spirit of the ‘Fantastic Four’ movie with our classic diner atmosphere for an epic experience that offers something for everyone. We were inspired by the movie’s classic comic book characters and look forward to celebrating the upcoming movie debut with fans.”
Last month, Dairy Queen partnered with Universal Pictures to unveil the Jurassic Smash Blizzard in celebration of the movie “Jurassic World.”
“Blockbuster movies, like ‘Jurassic World,’ and visits to Dairy Queen restaurants are what summer is all about,” said Barry Westrum, executive vice-president of marketing for Dairy Queen.
