NORWICH, N.Y. — Yogurt-maker Chobani L.L.C. is expanding its product portfolio in an effort to add consumption occasions during the day. New products are being introduced under the Chobani Flip, Chobani Simply 100 and Limited Batch Chobani brands.
“This year we’ve really pushed the flavor boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we’ve been especially blown away by the love for our Flip products,” said Peter McGuinness, chief marketing officer. "In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients.”
The Chobani Flip line will feature three new flavors, including peanut butter dream, which is a mix of vanilla yogurt, honey roasted peanuts and peanut butter clusters; coffee break bliss, which includes coffee-flavored yogurt with pieces of biscotti and chocolate; and strawberry summer crisp, which pairs strawberry flavored yogurt with graham crackers and white chocolate.
The Chobani Simply 100 line will now offer a mango passion fruit variety, and, during August, the Limited Batch Chobani line will add two varieties: watermelon and plum.The company also has updated its packaging across the portfolio to highlight what the company calls the “core attributes” of its products, such as “Only natural, non-G.M.O. ingredients" and “40% less sugar than regular fruit yogurt” on traditional Chobani products and “75% less sugar than regular fruit yogurt” on cups of Chobani Simply 100.