ROLLE, SWITZERLAND — Truedark cocoa powder has launched under the deZaan brand currently owned by Archer Daniels Midland Co. The non-alkalized cocoa powder mimics the enhanced color and flavor intensities of alkalized cocoa powders, according to ADM.“As a result of deZaan’s innovative history and century of expertise, Truedark brings unequaled added value to the market,” said Rinus Heemskerk, global innovation director for ADM Cocoa/deZaan. “Truedark allows food manufacturers to simplify labels and improve the physical characteristics of products containing natural cocoa powder. It also performs exceptionally well in ice cream, confectionery, bakery, cookie and chocolate flavored dessert applications.”
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