BOULDER, COLO. – One month after a shakeup in the top spot at Boulder Brands, Inc., a new organizational structure and several management changes have been announced for the company.
The new organizational structure is aimed at better aligning functional teams and enhancing operational effectiveness, the company said.
|Phil Anson, founder of EVOL|
“These initiatives include the integration of Boulder Brands’ sales, marketing and innovation functions to activate consumer-driven marketing programs and drive sustainable profitable growth,” the company said.
The combined sales, marketing and innovation function will be led by Phil Anson, who has been named chief commercial officer, effective immediately. He most recently was chief innovation officer and will continue to report to James B. Leighton, who was named Boulder interim chief executive officer in June.
Mr. Anson joined Boulder in December 2013 when the company acquired EVOL, a frozen foods business he established in 2008.
“As founder of EVOL, Phil has unique expertise around the development, branding, marketing and distribution of food products that are highly complementary to Boulder Brands’ objectives,” Mr. Hughes said.
In addition to the realignment and new position for Mr. Anson, Boulder Brands has reduced its salaried headcount by about 15%, the company said. Cost savings from the changes will be invested in marketing activities.
“This strategic alignment is an important first step toward implementing meaningful change across Boulder Brands,” Mr. Leighton said. “Through this right-sizing of our organization, we are creating a more streamlined and integrated platform that will reduce administrative costs and allow us to focus our spending priorities towards innovative consumer marketing programs. Our objective is to more effectively introduce our brands to a broader base of consumers and better support these brands as distribution gains continue. The board and management team are confident these actions will create value for shareholders by better focusing on operational initiatives that will deliver improved, sustainable results.”
When he was named interim c.e.o., replacing Steve Hughes, a co-founder of Boulder, Mr. Leighton said a critical objective is to refocus spending priorities toward consumer marketing programs that will more effectively introduce the company’s brands to a broader base of consumers and better support the brands as distribution gains continue.
Dean Hollis, chairman of Boulder, said in June that while Mr. Leighton serves as c.e.o., “Jim and I will be actively involved in the company’s operations and strategy.”Boulder Brands sells food products under brands that include Glutino, Udi’s Gluten Free, Earth Balance, Level Life, EVOL and Smart Balance.