The Sabra Dipping Co. is a joint venture between PepsiCo and the Strauss Group, Petach Tikva, Israel.
“Eating on the go doesn’t have to be a struggle,” said Janice Greenwald, brand manager for Sabra. “Since their initial launch, the Grab N Go cups have been a customer favorite. Our fans have been clamoring for even more snack options that don’t require preparation. Made from delicious, ripe vegetables, Sabra salsa was the natural choice for the new snack packs, and Tostitos tortilla chips are the perfect dippers.”
This is the first time Sabra has offered its refrigerated salsa in a single-serving size. The new offering will join Sabra’s family of refrigerated salsas, hummus, guacamole and Greek yogurt vegetable dips.
