AUSTIN, TEXAS — Jason Buechel, chief information officer of Whole Foods, has joined the company’s executive leadership team. He now adds the role of executive vice-president to his chief information officer title. Mr. Buechel retains responsibility for information technology at Whole Foods.

Jason Buechel, c.i.o. and executive vice-president of Whole Foods.

“Technology is essential to our customer experience, our team member experience, our ability to compete, and our ability to effectively deliver return on invested capital,” said Glenda Flanagan, executive vice-president and chief financial officer of Whole Foods. “Jason has made significant contributions to improve our front- and back-end technology, and we believe it is essential for this vital element of our business to be represented at the executive decision-making level.”

Formerly the global vice-president of Whole Foods, Mr. Buechel launched several platforms and initiatives for the company, including the pilot Affinity shopper rewards program and delivery program with Instacart.

Before joining Whole Foods, Mr. Buechel worked 12 years at Accenture, where he was the managing director and partner in the company’s retail operations practice.