SPARKS, MD. — McCormick & Co. is expanding its organic and non-bioengineered offerings in the coming year. The flavor company said 80% of its Gourmet line of herbs and spices sold in the United States will be organic by 2016, and more than 70% of McCormick branded herbs, spices and extracts in the United States will be labeled non-G.M.O.
McCormick said most of its herbs and spices already contain no bioengineered ingredients, but the company will begin to label such products as part of a new quality consumer education initiative.
In conjunction with the announcement, the company said it is launching non-G.M.O. pure vanilla extract, which already has begun shipping to stores.
|Lawrence Kurzius, president and c.o.o. of McCormick|
“Our consumers are increasingly interested in quality flavors with pure ingredients in their food,” said Lawrence Kurzius, president and chief operating officer. “Our effort to increase our organic and non-G.M.O. offerings proves that we are listening to consumers and are committed to continuing to evolve.”