The remarkable rise of turmeric as a trending ingredient in recent years has become a gateway to American exploration of Ayurveda.
“Indians believe in the concept of dosha, which is another word for your body’s set constitution,” Ms. Moskow said. “Turmeric has really been picking up steam and trending over the past couple years… People have widely accepted turmeric is this magic food. And that’s really the holy grail of Ayurveda; for every dosha, turmeric is a good balancing additive for food.
“The reason we’re predicting people will start eating more towards their dosha is that we’re sort of riding this wave of yoga and Indian street food and bringing that mainstream, and once people realize turmeric is enhancing their lifestyle and preventing disease and helping with inflammation, people are going to start to look into Ayurveda more and see what foods they should avoid and what foods might be good for their constitution.”