ATLANTA — Coca-Cola Co. is buying a stake in the maker of the Core Power dairy-based protein shake. The company, along with Select Milk Producers, Inc., a cooperative of dairy farmers, has created a new business entity called Fair Oaks Farm Brands, L.L.C., which is a health and wellness company that produces and markets value-added nutrition products.
“At The Coca-Cola Co., we strive to provide people with a wide range of beverage choices that meet every occasion and lifestyle need,” said Steve Cahillane, president and chief executive officer of Coca-Cola refreshments. “This new investment led by our Venturing and Emerging Brands group is another great example of our ambition to be the best brand, sales and customer service system in North America.”
The companies said the investment is supportive of the potential they see in offering value-added health and wellness beverages.
“Our leadership in technology, innovation and sustainability within the dairy industry combined with The Coca-Cola Co.’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, co-founder and chief executive officer of Select Milk Producers.
Core Power is currently distributed by Coca-Cola Refreshments and is available in 26-gram and 20-gram protein versions.