CHICAGO — Chef’d, an on-line meal kit delivery service, is partnering with The Quaker Oats Co. to offer three Quaker-branded Overnight Oats meals, which will be among the first breakfast meal offerings on its web site.
“For the last 140 years Quaker has been finding innovative ways to help more people start the day with a delicious, nourishing oatmeal breakfast,” said Becky Frankiewicz, senior vice-president and general manager of Quaker Foods North America, a subsidiary of PepsiCo, Inc. “With more people than ever using meal kit delivery services, our collaboration with Chef'd allows us to introduce more people to a new way of getting creative in the kitchen with oatmeal.”
The three Overnight Oats meal choices — all featuring Quaker Old Fashioned Oats — include Quaker’s signature Blueberry Honey recipe, Chef’d’s Strawberry Blueberry Maple Syrup recipe and Chef’d’s Dried Cherry Banana Pecan & Brown Sugar recipe. Each kit costs $10 for a double serving and contains the pre-portioned ingredients and step-by-step instructions necessary for making the overnight oats, along with a Quaker branded mason jar.
“At Chef'd, we are constantly innovating and refreshing our offerings to meet the needs of today's consumer,” said Kyle Ransford, founder and chief executive officer of Chef'd. “We've seen first-hand the growing demand for fun, flavorful, nourishing breakfast options, particularly among the millennial generation. It made perfect sense to launch this new category and partner with a trusted brand like Quaker that has been synonymous with high-quality breakfast for more than a century.”