Hostess Deep Fried Twinkies
 

 

Hostess Deep Fried Twinkies debuted in August in Wal-Mart stores nationwide. Available in original golden and chocolate, the frozen, ready-to-heat treats from Hostess Brands were developed in collaboration with Wal-Mart Stores, Inc., said John Pearson, senior buyer for frozen foods at Wal-Mart U.S.

Wal-Mart worked with Hostess to improve the taste, appearance, packaging and naming based on tests and consumer insights, he said.

Featuring a creamy filling, the Deep Fried Twinkies are dipped in a funnel cake-like batter and flash-fried before they are frozen. They may be prepared in an oven, toaster or deep fryer.