Reese's Pieces Peanut Butter Cup
 

 

Introduced in July by the Hershey Co., Reese’s Pieces Peanut Butter Cups feature crunchy mini Reese’s Pieces candies inside a Reese’s Peanut Butter Cup.

“We’re dubbing it an ‘equity explosion,’” said Anna Lingeris, senior manager of communications for Hershey, in an interview with Food Business News. “For us, it’s a new way to combine the tastes and textures that people know and love together in a way that just makes sense. It’s a completely new experience from two things that have been iconic favorites for years. Reese’s has been around since 1928.”