MELVILLE, N.Y. — The Hain Celestial Group, Inc. has completed the acquisition of BluePrint brand, a New York-based marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages.

The BluePrint brand generated approximately $20 million in sales in 2012 and is expected to be accretive to Hain Celestial’s earnings in 2013. Details of the transaction were not disclosed.

“We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice,” said Irwin D. Simon, founder, president and chief executive officer of Hain Celestial. “The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category. We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand.”

Zoe Sakoutis, founder of BluePrint, and Erica Huss, co-founder, called Hain Celestial “the ideal partner” to grow and expand the BluePrint brand.

“Irwin Simon has put together a tremendous team, and we look forward to working alongside them to create a successful partnership,” Ms. Sakoutis and Ms. Huss said.

Launched in 2007, BluePrint has achieved strong growth in the United States, and in 2011 opened a second manufacturing facility in Los Angeles and began shipping to Canada. The brand also is sold nationwide at FreshDirect, Whole Foods Market, Dean & DeLuca and more.