NORWICH, N.Y. – Chobani, L.L.C. is bounding beyond the yogurt aisle with two new products: Chobani Meze Dips and Drink Chobani.
Spreading the brand’s reach to the dips aisle, Chobani Meze Dips feature vegetables, herbs and spices blended with Greek yogurt. Inspired by the Mediterranean tradition of shared spreads, the dips are available in four flavors: roasted red pepper, which features a sweet and spicy mix of fire roasted peppers; three-pepper salsa, which contains a blend of green peppers, chili peppers and jalapeno peppers with tomatoes and herbs; chili lime, which combines lime and light spice with notes of ranch-style herbs; and smoked onion parmesan, which features a smoky mix of onions and nutty parmesan cheese. The 10-oz. containers of Chobani Meze Dips will hit shelves in June.
Chobani is expanding into the beverage category with its new Drink Chobani yogurt beverage. Designed to be an easy-to-drink, on-the-go protein source, the beverages are made with fruit and probiotics and are available in mixed berry, strawberry banana, apple cucumber spinach, and mango varieties. Drink Chobani will be available in 10-oz. bottles beginning in July.
|Peter McGuinness, chief marketing and brand officer for Chobani|