NEW YORK — Health-Ade, a bubbly probiotic tea brand, has secured a Series B investment led by CAVU Venture Partners that will help the company scale operations, increase marketing and expand distribution. Financial terms of the investment were not announced.
Founded in 2012, Health-Ade makes its kombucha teas in small batches using raw cold-pressed juice from organic produce. Flavors include original, Pink Lady apple, ginger lemon, plum, California grape, cayenne cleanse, beet, carrot and pomegranate. The products are Non-GMO Project Verified, certified organic, kosher, vegan and gluten-free.
|Daina Trout, co-founder of Health-Ade|
“We are thrilled to have CAVU join our initial investor, First Beverage Group, at such an early stage in Health-Ade’s lifecycle,” said Daina Trout, co-founder of Health-Ade. “They have a proven track record of identifying the next hot consumer trend, breaking through the ‘niche product’ stereotype and turning the brands they partner with into household names. Health-Ade is extremely well-positioned for the future.”
CAVU Venture Partners invests in high-growth companies with a focus on better-for-you food and beverage brands.“It’s clear that people today are looking for healthier products that they can incorporate into their everyday lives,” said Rohan Oza, co-founder of CAVU Venture Partners. “Our mission at CAVU is to bridge that gap by identifying amazing, better-for-you brands that millions of people are looking for and ultimately help build them into iconic household names.”