LOS ANGELES — Snack it Forward, L.L.C. is strengthening its leadership team with the addition of three proven consumer packaged goods leaders.

Samk Blankenship, Snack it Forward
Sam Blankenship, new chief customer officer of Snack it Forward

Sam Blankenship has been named chief customer officer of the company. Previously, Mr. Blankenship held senior leadership positions at Prestige Brands and worked in sales and marketing agencies, including Advantage and Kelley-Clarke, which is now Acosta. He also led the relaunch of the South Beach Diet brand in 2011, achieving record shares and distribution levels at retailers such as Wal-Mart, Kroger and Publix.

Mark Frazier, Snack it Forward
Mark Frazier, new chief quality/procurement officer for Snack it Forward

Mark Frazier joins Snack it Forward as the chief quality/procurement officer. Mr. Frazier worked at Ahold/Giant Foods, Inc. for 20 years as buyer, senior buyer, category manager and director. He also was senior director of procurement and supply chain management at Ann’s House of Nuts and Azar Nut.


Bryan Cameron, Snack it Forward
Bryan Cameron, new director of supply chain and operations for Snack it Forward

Bryan Cameron has been hired as director of supply chain and operations. He previously worked at Wal-Mart, Home Depot and Kimberly-Clark on enhancing transportation, distribution, service levels, ordering, vendor management and quality.

“We continue to add experienced, proven leaders to our team who will lead Snack it Forward through this period of rapid growth as we scale,” said Nick Desai, chief executive officer of Snack it Forward. “Sam, Mark and Bryan bring a wealth of C.P.G. industry expertise, and represent best in class thought leadership in their respective functions.”

In February, Snack it Forward expanded its management team with the addition of three industry veterans: Scott Sturgill, chief product officer; David Cosgrove, vice-president of finance; and Kevin Kuehler, vice-president of marketing.