CHICAGO — The Kraft Heinz Co. is expanding its juice drink line with the launch of Capri Sun Organic, the brand’s first organic offering. The new certified U.S.D.A. organic juice drink contains one serving of fruit in every pouch and is made with 66% fruit juice and no artificial colors, flavors or preservatives. Additionally, Capri Sun Organic contains 100% daily value of vitamin C and no added sugar.
|Dennis Wu, director of refreshment beverages for The Kraft Heinz Co.|
“Our consumers are at the center of everything we do, and we know that while kids simply want things that taste good, parents want to feel good about what they’re serving,” said Dennis Wu, director of refreshment beverages for The Kraft Heinz Co. “Capri Sun Organic strikes the perfect balance between these two needs, offering the same great taste as original Capri Sun, but with the organic ingredients we know are important to moms and dads.”
Capri Sun Organic is available in fruit punch, tropical punch, apple and grape flavors.The addition of an organic version of the juice drink comes a little more than a year afterthe company replaced the high-fructose corn syrup in original Capri Sun juice drinks with sugar. With the reformulation came a new product claim of 35% less sugar than other leading juice drinks. The company also removed the artificial sweetener sucralose from the brand’s Roarin’ Waters line of flavored water beverages and replaced the ingredient with stevia leaf extract.