Mixing up Mocktails
There is a base of consumers who don’t drink alcohol. In fact, data suggest nearly one-third of U.S. adults fall into the category.
“Even those of us who do drink will abstain for lots of reasons: you’re driving, you’re doing business, you have to get up really early to bring your kids to a practice or game in the morning, or maybe you have enjoyed a drink, and now you want to transition before hitting the road,” said Bill Gamelli, president and founder, Mocktails Beverages Inc., Wenham, Mass.
Mr. Gamelli and his business partners founded Mocktails Brand Alcohol-Free Cocktails, which may be consumed as is or used as a mixer, because “members of our own families and friends had been struggling for years with the lack of good choices when not ‘drinking’ in social situations,” he said. “For those of us who do enjoy cocktails, we found them to be heavy and syrupy as well as messy to make and serve. We were looking for something delicious, simple to serve and better for you.”
There are four varieties: Karma Sucra Cosmopolitan, Scottish Lemonade Whiskey Sour, Sevilla Red Sangria and Vida Loca Margarita.
“With zero alcohol and zero artificial ingredients, our carefully crafted mocktails come ready to serve with top-shelf taste,” Mr. Gamelli said. “And a single serving contains less than 60 calories.
“The sangria blends grape and black cherry with a dash of exotic flavor. Drink it like wine, or add the sliced fruit for that authentic sangria experience.
“Our Scottish Lemonade has splashes of lime and ginger. Shake it up and pour it over ice in a rocks glass. Shake up the cosmopolitan, which is a blend of cranberry, white grapes, a hint of lime and a combination of natural flavors, and pour it in a stemmed glass garnished with a lime.”