MINONG, WIS. — Tom “TD” Dixon has joined Jack Link’s Protein Snacks as chief marketing officer, the first individual to hold that title at the meat snack maker.
Mr. Dixon joins Jack Link’s after a two-year stretch as c.m.o. at Welch’s. In his 19-plus years in global marketing, he also held positions with Kimberly Clark, the Schwan Food Co., Coors Brewing Co. and General Mills, Inc.
“TD has the right type of experience, leadership and attitude to help us fuel our legacy of innovation and global mission to offer high-quality protein snacks for every kind of consumer,” said Troy Link, president and chief executive officer of Jack Link’s.
In his new role, Mr. Dixon will oversee strategic planning and marketing across the Jack Link’s portfolio of brands.“Great innovation is rooted in fearlessness, and no one else in the category has demonstrated that mentality and passion like Jack Link’s,” Mr. Dixon said. “I am thrilled to be joining the Jack Link’s family and have the opportunity to build on its existing category leadership and amazing portfolio of protein snacks.”