ROCKVILLE, MD. — From the Cronut to Taco Bell’s Quesalupa, hybrids have become a hot trend on restaurant menus and represent a growing opportunity to appeal to the generation of “thrill-seeking foodies” known as millennials, said Packaged Facts, a Rockville-based research firm. The “demanding but trendsetting” consumer group, accounting for 69 million U.S. adults currently age 18-34, has a profound influence on the food service landscape, said David Sprinkle, publisher and research director for Packaged Facts, in a recent report.
“Demanding what you want, how you do and don’t want it, and when you want it are hallmarks of millennials,” Mr. Sprinkle said.
In the report, Packaged Facts outlined five millennial-fueled trends gaining momentum on menus.