DENVER — Keith Guilbault has been named president of Qdoba Mexican Eats, a subsidiary of Jack in the Box Inc. He succeeds Tim Casey, who resigned from the company to pursue other career interests.
Mr. Guilbault most recently was chief operating officer at Qdoba, a position he held since March. He also was senior vice-president and chief marketing officer for the Jack in the Box brand where he directed all marketing functions, including marketing communications, advertising, media and merchandising, as well as oversight of the brand’s menu strategy and other functions integral to product development and marketing, including R.&D., regional marketing and social engagement.
“I have every confidence in Keith’s ability to build upon Tim’s accomplishments and to continue strengthening Qdoba’s position in the fast-casual Mexican category,” said Lenny Comma, chairman and chief executive officer of Jack in the Box. “His experience spans virtually all areas of restaurant operations and marketing, as well as franchising, and he’s more than proven his leadership capabilities in several key management positions with our Jack in the Box brand.”
Mr. Guilbault joined Jack in the Box in 2004 as a regional vice-president in central California. He subsequently held several positions of increasing responsibility, including division vice-president of brand innovation and regional marketing, division vice-president of operations initiatives and vice-president of franchising. Before joining Jack in the Box, he held management positions for several companies, including Freemarkets, Inc. in Pittsburgh, a strategic sourcing technology provider; Priceline Webhouse Club in Greenwich, Conn., an online auction forum; and Mobil Oil Corp. in Los Angeles.
He received a bachelor’s degree in marketing from the University of Rhode Island and a master’s of business administration from Pepperdine University.
