SOLANA BEACH, CALIF. — Kashi, a Kellogg Co. brand, has unveiled a new brand identity designed to better reflect its food values, highlight the stories behind the foods and revisit the inspiration from its original packaging.
In what the company described as a “bold departure from imagery reliant on farm and field visuals,” Kashi said its new packaging features food “front and center” against a clean white canvas, accented with a design that is contemporary.
Kashi’s new packaging also will incorporate editorial-style stories about how the food was made and where it comes from. The stories will come from employees, farmers and friends of Kashi. Examples include the story of Wyoming-based farmer Newton Russell, who was one of the first farmers to pilot the Certified Transitional protocol, as well as the story of Willow Farm & Educational Center, a 5-acre working farm in San Diego that focuses on educating the community about the progressive food movement.
|Jeff Johnson, senior director of marketing and new ventures at Kashi|