Bel Group MOM Group acquisition
The Bel Group, maker of such brands as The Laughing Cow and Babybel cheese, plans to acquire GoGsqueeZ maker MOM Group.

PARIS — The Bel Group, maker of such brands as The Laughing Cow and Babybel cheese, has entered an agreement to acquire the MOM Group from LBO France. Financial terms of the transaction, which is expected to close at the end of the year, were not disclosed.

The MOM Group, built on its Materne and Mont Blanc brands in France, has seen success with its GoGosqueeZ and Pom’Potes brands in both France and the United States. The company has doubled in size in the past five years, achieving sales of €362 million (approximately $400 million) in 2015, the company said. The MOM Group employs 1,300 people at four production sites: two in France and two in the United States.

Antoine Fievet, The Bel Group
Antoine Fiévet, chairman and c.e.o. of the Bel Group
“This deal alongside MOM Group’s management represents an historic opportunity for Bel to accelerate the building of a major player in single-serving healthy snack portions, in step with the (Bel) Group’s strategic ambitions,” said Antoine Fiévet, chairman and chief executive officer of the Bel Group. “The perfectly complementary nature of the product ranges is ideal for meeting growing consumer expectations and the nutritional challenges facing many, many countries. Focusing the teams on a limited number of brands with strong international potential and combining the industrial expertise and innovative capabilities of Bel and MOM creates an extraordinary foundation for growth.”