NEW YORK — Kind Healthy Snacks has published the added sugar content of the more than 60 snacks in its portfolio two years ahead of the Food and Drug Administration’s deadline for food companies to list added sugars on product packaging.
|Daniel Lubetzky, founder and c.e.o. of Kind|
“Our approach at Kind is to provide consumers with straightforward information about what they’re putting into their bodies, so for us, publishing the added sugar content in our snacks is a natural next step in our ongoing commitment to transparency,” said Daniel Lubetzky, founder and chief executive officer.
The company recently launched a web page, kindsnacks.com/promises, which lists the total and added sugar content in Kind bars, breakfast bars and granola. Additionally, the web page outlines the health and nutrition principles guiding the company’s product development.
|Stephanie Perruzza, registered dietitian and health and wellness specialist at Kind|
“Always using a nutrient-dense food like nuts, whole grains or fruit as our first ingredient and striving to make products that are low glycemic are among the standards that guide our product innovation,” said Stephanie Perruzza, a registered dietitian and health and wellness specialist at Kind. “As we look to the future, we’ll continue to stand by these principles when creating new snacks made with wholesome, recognizable ingredients.”Among recent actions taken to reduce added sugar in its products without using artificial sweeteners or sugar alcohols, Kind is reformulating seven of its Fruit & Nut bars to contain between 14% and 56% less added sugar, and earlier this year introduced a new line of Pressed by Kind bars made with only fruit and chia seeds or fruit and vegetables.