PARSIPPANY, N.J. — Michael E. Allen has been named executive vice-president and president of the Boulder segment at Pinnacle Foods Inc., effective Sept. 19. He will replace Phil Anson, interim Boulder general manager and founder of Evol Foods. In his new role, Mr. Allen will oversee the company’s Boulder segment, which consists of Evol Foods, Smart Balance, Glutino, Earth Balance and Udi’s Gluten Free brands, and will report to Mark Clouse, chief executive officer of Pinnacle Foods.
A 20-year veteran of the food industry with a focus on natural, organic and health-forward brands, Mr. Allen joins Pinnacle from Kellogg Co., where he most recently was president of the Morning Foods division from 2009 to 2013. He joined Kellogg in 1997 and held various leadership roles in marketing, innovation and general management. Prior to Kellogg, Mr. Allen worked in marketing and advertising and has a degree in communications from Centennial College in Toronto.
“We are excited to welcome Michael to Pinnacle Foods to lead our Boulder segment,” Mr. Clouse said. “Michael’s strong track record of growing brands and leading natural and organic businesses, as well as his personal passion for wellness, will help us realize the full potential of our Boulder business.”Pinnacle Foods on Jan. 15 acquired Boulder Brands in a transaction valued at approximately $975 million, including approximately $265 million in debt. Pinnacle Foods is a producer, marketer and distributor of such brands as Duncan Hines, Birds Eye, Vlasic, Wish-Bone, Mrs. Butterworth’s and Log Cabin.