Jon Nudi has been named senior vice-president and president of U.S. Retail at General Mills.

MINNEAPOLIS — Jonathon J. Nudi has been named senior vice-president and president of U.S. Retail at General Mills, Inc., succeeding Jeff Harmening, who was promoted in June to president and chief operating officer of General Mills. Most recently, Mr. Nudi was senior-vice president and president of the company’s Europe and Australasia business.

Since joining General Mills in 1993, Mr. Nudi has held a number of roles within the company. From 2010 to 2014, he was president of the U.S. Snacks division, with responsibility for delivering growth for such brands as Nature Valley granola bars, Betty Crocker fruit snacks and Chex Mix. Prior to that role, Mr. Nudi was vice-president of marketing responsible for Green Giant vegetables and frozen entrees. Since 2014, he has led the Europe-Australasia business, overseeing operations in 25 countries and five plants and managing a portfolio of global brands such as Häagen-Dazs, Old El Paso, Nature Valley and Betty Crocker. Mr. Nudi received a bachelor’s degree from Penn State University and a master’s degree in business administration from the Kellogg School of Management at Northwestern University.

Bethany Quam will replace Mr. Nudi as senior vice-president and president of General Mills' Europe and Australasia region.

Bethany C. Quam will replace Mr. Nudi as senior vice-president and president of the Europe and Australasia region. Most recently, Ms. Quam led the company’s Convenience and Foodservice segment and was responsible for U.S. away-from-home sales and marketing. A 23-year veteran of General Mills, Ms. Quam has held roles in finance, sales, strategic planning and marketing. She has a bachelor’s degree from Indiana University and a master’s degree in business administration from the University of Minnesota Carlson School of Management.

“Jon and Bethany are exceptional leaders who know General Mills well and have led successful change efforts for us the last two years,” Mr. Harmening said. “They both bring a unique blend of consumer, customer, and channel knowledge to their new roles, and a strong track record of innovation.”