WILTON, CONN. — Direct Eats, an on-line retailer of natural, organic foods and specialty foods, has acquired the business and brands of its competitor Wholeshare. Financial terms of the transaction were not disclosed.
Founded in 2014, Direct Eats offers more than 20,000 products at DirectEats.com with no membership fees and free shipping. Since the site launched to the public last year, the company has marked an increase in the average order by more than 50% and an increase in site visits of nearly 138%. In addition to further advancing Direct Eats’ position in the on-line direct-to-consumer marketplace for natural, organic and specialty foods, the acquisition of Wholeshare is expected to contribute significantly to Direct Eats’ fiscal growth.
|David Hack, c.e.o. and founder of Direct Eats|
“We’re excited to welcome Wholeshare’s customers to the Direct Eats’ community and feel it will be a seamless transition, since we offer much of the same product selection at significantly lower prices,” said David Hack, chief executive officer and founder of Direct Eats. “In addition, the Wholeshare customer will now get the added benefits of free shipping direct to their house as well as being able to shop from our local, small-batch food purveyors from across the U.S., in our continued dedication to making local, national.”
The deal marks the second major acquisition this year for Direct Eats, which acquired another competitor, Abe’s Market, in May.