DURHAM, N.C. — Personal care brand Burt’s Bees has announced its foray into the functional food category with the introduction of plant-based protein shakes. Available on-line and in select retailers, Burt’s Bees Plant-Based Protein Shakes feature vitamins extracted from fruits and vegetables, including spinach, shitake mushroom and strawberry.
“Entering the functional foods space is a natural extension for us,” said Jim Geikie, general manager for Burt's Bees. “For three decades, Burt’s Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we’ve held the belief that real beauty and well-being should be nourished from the inside out. We’ve been nurturing skin with nature’s most powerful ingredients. Now we’re helping to nourish the body with them.”
Each formula provides 15 grams of protein per serving from pea, rice, flaxseed, sunflower seed and oat. Varieties include Daily Protein, Protein +Gut Health with Probiotics, and Protein +Healthy Radiance with Antioxidant Vitamins A, C & E. The products are free of gluten, soy, dairy, artificial sweeteners and flavors and bioengineered ingredients.
“We’ve created formulas that not only enhance your daily nutrition, but also support specific areas,” Mr. Geikie said. “Burt’s Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty.”
Made with 70% organic ingredients, the shakes are sweetened with honey, monk fruit extract and stevia leaf extract and are available in vanilla or chocolate flavors.“We have an incredible offering and a name that people trust and believe in as nature’s champion,” Mr. Geikie said. “We want to build a meaningful relationship with them in the functional food space and in the authentic way Burt’s Bees has always done — delighting people with the quality of our products and our purpose as a brand.”