KANSAS CITY — Love is in the air and on the menu as restaurants release new menu items commemorating the approaching Valentine’s Day holiday.

Dunkin’ Donuts is celebrating the national day of love with the introduction of two sweet coffee flavors and two heart-shaped donuts: Fudge Brownie Swirl Coffee, Vanilla Cupcake Swirl Coffee, Chocolate-Covered Raspberry Heart Donuts and Brownie Batter Crumble Heart Donuts.

“Valentine’s Day is an important and popular holiday for our brand, as our guests look forward to the return of heart-shaped donuts paired with rich, indulgent beverages to celebrate this sweet season,” said Jeff Miller, executive chef and vice-president of product innovation for Dunkin’ Brands. “This year we are excited to introduce a Valentine’s Day menu featuring several warm and comforting flavor choices. Our newest offerings will help keep guests energized with our coffee all throughout February, while enjoying donut treats that are perfect for sharing with loved ones.”

Krispy Kreme Doughnuts is hopping on the heart-shaped bandwagon with its own line of Valentine’s Day donuts: The Red Happy Heart Donut, Pink Happy Heart Donut and Sprinkled Heart Donut.

“We are always searching for little ways to help our guests spread joy in their own lives,” said Jackie Woodward, chief marketing officer at Krispy Kreme Doughnuts. “Our Valentine’s Day donuts are made with love, and are the perfect treat to share with family and friends this Valentine’s Day.”

Baskin-Robbins’ new seasonal lineup of Valentine’s Day treats features the new Love Potion #31 Polar Pizza, the Love Potion #31 Cookie and the new Ganache Conversation Heart Cake.

“Valentine’s Day is a day to celebrate the ones we love, and our new Ganache Conversation Heart Cake and ‘Be Mine’ Heart Cake are sweet ways for our guests to show their loved ones how special they are,” Mr. Miller said. “We’re also excited to give our guests two new ways to enjoy our classic Love Potion #31 flavor — as a Polar Pizza or a Warm Cookie Ice Cream Sandwich.”

Click for a slideshow of new menu items.