OAKLAND, CALIF. — Nestle USA has updated the recipes across its Skinny Cow frozen treat portfolio to shorten the ingredient list and remove “unfamiliar” ingredients. New formulations source milk from cows not treated with the growth hormone rBST.
To highlight the changes, Skinny Cow has introduced bold new packaging.
“Individual preferences and expectations are always evolving and now, more than ever, consumers are looking for quality ingredients in the foods they purchase,” said Kevin George, director of marketing, Snacks Portfolio at Nestle Dreyer’s Ice Cream. “Over the past 23 years, Skinny Cow has developed indulgent products and treats — and this year the brand is delighted to announce that it has updated its recipes to incorporate delicious ingredients you can feel good about, without changing the flavors our fans love.”
The brand also has added Skinny Cow Greek Frozen Yogurt Bars in two flavors: salted caramel and chocolate fudge swirl. The products contain 5 grams of protein and 100 to 110 calories.
The reformulations are part of broader efforts by Nestle USA to simplify ingredients in a number of ice cream and frozen dessert brands, including Dreyer’s/Edy’s, Häagen-Dazs, Outshine, Nestle Ice Cream and Nestle Drumstick. Reformulation efforts include the removal of artificial colors and flavors, high-fructose corn syrup and bioengineered ingredients.“(We) understand that consumers want to know what’s in their food, where those ingredients come from and how the food products they purchase are made,” said Robert Kilmer, president, Nestle Dreyer’s Ice Cream. “…as consumer demand centers on transparency and choice, we are responding with new ways to make ice cream even better. Using simpler ingredients that our consumers can recognize, and removing those that don’t belong, is a natural next step for our brands.”