IRWINDALE, CALIF. — AJ Bernstein has been named vice-president of marketing strategy and operations for Ready Pac Foods, Inc. The new position is a promotion from her previous position of director of marketing for new platforms.
“In just one year, AJ has made a significant contribution toward the execution and performance of our upstream ideas,” said Tristan Simpson, chief marketing officer of Ready Pac Foods. “It has been a personal pleasure to work with her. She does an amazing job of charting a path to places we haven’t gone before.”Ms. Bernstein joined Ready Pac Foods in October 2015 after spending four years at Campbell Soup Co., Camden, N.J., in the C-Fresh Division as director of marketing. In her previous role, Ms. Bernstein launched the Bolthouse Farms Brand’s first-ever consumer advertising campaign, spanning multiple platforms and led the strategy, launch and execution of Bolthouse Farms’ new line of organic, cold pressed juice brand, 1915.