Brain power

Several products featured at Expo West promote brain benefits, such as improved cognitive function and increased mental clarity and focus, an appealing proposition for aging and younger consumers alike.

BrainGear, San Francisco, offers a functional beverage designed to improve memory and concentration with such ingredients as Acetyl L-Carnitine, choline, green tea extract and L-Theanine.

The supplement shots from BrainJuice, Austin, Texas, contain acetylcholine and dopamine, plus organic blueberry, acai, acerola cherry and great tea. True Toniqs, Fairfax, Calif., features an organic carbonated beverage called Brain Toniq, which has a tropical flavor and contains a proprietary blend of botanical extracts designed to boost brain health.