BRYAN, TEXAS — Nutrabolt, maker of sports nutrition products and functional foods, has acquired Scivation Inc. Financial terms of the transaction were not disclosed.
Founded in 2004, Scivation offers products under its XTEND-branded product line, which contains flavored powder mixes and ready-to-drink beverages featuring BCAAs and electrolytes.
|Mike Hockenberry, c.e.o. of Scivation|
“We are thrilled to be joining Nutrabolt and leveraging their global platform to strengthen and expand our business,” said Mike Hockenberry, chief executive officer of Scivation. “Over the past 18 months, Scivation has been deeply focused on innovation, launching new line extensions such as XTEND GO, XTEND Perform and XTEND Free. These new products, combined with XTEND’s current momentum and the immediate distribution synergies Nutrabolt brings, will propel the brand forward under new ownership. I am very proud of our team and the business we have built and look forward to our next phase of growth.”
Scivation joins Nutrabolt’s portfolio of sports nutrition brands Cellucor and Royal Sport along with functional food brand FitJoy, which the company acquired in 2016. Nutrabolt products are sold in such stores as Target, Wal-Mart, Costco, GNC and Vitamin Shoppe.