SHANGHAI — PepsiCo, Inc. has signed an agreement with Alibaba Group, an on-line and mobile commerce company, to sell products in China.
“Developing our e-commerce business is one of PepsiCo’s strategic priorities,” said Mike Spanos, president and chief executive officer for PepsiCo Greater China Region. “Through this collaboration, we will fully take advantage of Alibaba’s platform and data to carry out more innovative experiments, perfect PepsiCo’s products and services, and enhance on-line consumer experiences. Our joint effort with Alibaba will help us lead the ever-changing consumer trend and better serve Chinese consumers.”
The agreement builds upon a relationship the companies have had since 2012, when PepsiCo established a flagship store on Alibaba’s Tmall platform. Over the past few years, PepsiCo and Alibaba have worked together to launch a series of on-line marketing initiatives, including PepsiCo’s 2016 Super Brand Day, Quaker’s co-branded campaign with Tmall during Alibaba’s 11.11 Global Shopping Festival and Kumamon-branded Lay’s gift campaign during the Chinese New Year.In addition to PepsiCo, several other large global companies have partnered with Alibaba over the past year to build their presence in China, including Mondelez International and Mars, Inc.