SEATTLE — Bulletproof 360, maker of Bulletproof Coffee, has raised more than $19 million in Series B funding led by CAVU Venture Partners, an investment firm co-founded by three food and beverage industry veterans with a focus on better-for-you consumer brands. Trinity Ventures, an original Series A investor for the brand and an early Starbucks and Jamba Juice investor, also participated in the round.
Bulletproof 360 intends to use the funds to grow its brand in e-commerce and retail locations, the company said. In addition to its two Bulletproof Cafes in Southern California, the brand has plans for a 2017 retail expansion to New York City and other undisclosed locations. Additionally, Bulletproof said the Series B funding will aid with planned product launches and other innovative developments.
Bulletproof 360 produces a variety of performance-enhancing food and beverage products, but it is best known for its Bulletproof Coffee, which consists of single-origin, Rainforest Alliance Certified black coffee blended with butter.
|Dave Asprey, founder and c.e.o. of Bulletproof|
“For too long, consumers were satisfied with cheap food that tasted good, without much regard for what it was actually made of,” said Dave Asprey, founder and chief executive officer of Bulletproof. “Now, people are waking up to the idea that food is meant to fuel us, and that what matters most is how your food makes you feel. We raised this round of funding from CAVU Ventures, one of the world’s most innovative investors in the consumer space, to continue leading the way in the performance nutrition revolution. This injection of capital will ensure that people get faster, easier access to the world’s highest performing coffee and food.”
Bulletproof 360 joins CAVU’s growing investment portfolio, which includes such brands as Bai, Health-Ade Kombucha, Chef’s Cut Real Jerky, High Brew Coffee, Good Culture, Kite Hill and Wtrmln Wtr.
|Rohan Oza, partner at CAVU|