KANSAS CITY — In 2016, 76.97 million Americans said barbecue was the potato chip flavor they ate most often, according to data from Statista. The flavor came in second in a ranking of eight options, with plain earning the top spot.
To attract these barbecue chip-choosing consumers, chip manufacturers are offering new twists on the popular flavor.
PepsiCo’s Frito-Lay division is turning up the temperature of the average barbecue chip with its new Doritos HeatWave BBQ Chips. The spicy snacks begin with a sweet and smoky barbecue flavor and transition to fiery heat.
Inventure Foods is combining coconut oil with the favorite flavor in its new Boulder Canyon Coconut Oil Mesquite Barbeque chips. Made with potatoes kettle-cooked in small batches with coconut oil, the chips feature a balance of sweet and smoky flavors and are gluten-free, certified kosher, non-G.M.O. and contain no trans fats or cholesterol.
“One of the foundational elements of the Boulder brand is the use of premium and unique oils in our small batch, kettle-cooking process,” said Steve Sklar, senior vice-president of marketing for Boulder Canyon Authentic Foods. “We introduced a line of chips cooked in olive oil four years ago, and that opened up an entirely different palette of flavors for us. We built on that success with avocado, rice bran and coconut varieties, and it’s remarkable to see how well they’ve been received by consumers. We expect fans of traditional barbecue flavors will fall in love with these Mesquite Barbeque chips.”
Coconut clashes with barbecue again in The Real Coconut Co.’s new chipotle barbecue coconut flour tortilla chips. The snacks are cooked in organic coconut oil and are USDA certified organic, Non-GMO Project verified, kosher, gluten-free, grain-free, dairy-free and refined sugar free. Additionally, the chips contain no artificial colors, flavors or preservatives.