|Tony Sarsam, c.e.o. of Ready Pac|
“We saw a great opportunity to diversify the company’s offerings and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow,” said Tony Sarsam, chief executive officer. “The new Fresh Prep’d brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads.”
The new lines were born from research conducted by Ready Pac Foods that showed many meal solution options sold at retail force consumers to compromise between taste, convenience and health.
The company said the soup kits are the first in the “fresh soup category.” Its point of differentiation is it is a fresh soup prepared by the consumer right before consumption, according to the company. The wrap kits include sauces and vegetables and are available in varieties that have been inspired by the company’s Bistro Bowl line of salads. Consumers can assemble the wraps right before consumption and offer a fully customizable experience with fresh ingredients, Ready Pac Foods said.“In developing the Fresh Prep’d brand, we wanted to create an easy alternative to lackluster desk lunches and unhealthy fast food,” said Galit Feinreich, chief marketing officer. “With more than 75% of households in the U.S. purchasing fresh prepared foods, our Fresh Prep’d options enable consumers to have a delicious, healthy and convenient meal at a great value.”