NORTHFIELD, ILL. — Deanie Elsner has been named to the newly created position of chief marketing officer at Kraft Foods Group, Inc.

Ms. Elsner was most recently president of Kraft’s beverage business and previously managed Kraft Foods Inc.’s European coffee business. She has been with Kraft since 1992 and was previously with Procter & Gamble and Johnson & Johnson.

“Kraft is focusing its resources and energies on leveraging our brands, people and innovation to drive growth,” said Tony Vernon, chief executive officer. “Establishing the chief marketing officer position will enable us to harness the power of these tremendous assets. Deanie is uniquely qualified to pioneer this role given her success in building some of the world’s most iconic brands throughout her 20-year career at Kraft.”