Simply Auri, Summer Fancy Food Show 2017

A mushroom with magic

Auricularia Auricula, or wood ear mushroom, is the star ingredient in a collection of organic juice beverages from Simply Auri. The products were created to provide a plant-based source of collagen, a protein typically found in animal meat. Rich in fiber, iron, protein, vitamins and minerals, the wood ear mushroom has been used in traditional Asian medicine for thousands of years, according to the Connecticut-based company.

Simply Auri sources the mushroom from a farm in Taiwan and sweetens the beverages with honey or organic fruit juice. With 110 calories and 5 grams of fiber, flavors include honey lemon, cranberry grape and apple grape.