Today’s savvy consumer craves cultural experiences and authenticity in ethnic cuisines. Local and regional dishes are also gaining attention.
“Flavor trends include all kinds of world flavors as well as flavors inspired by street food … as well as classic cuisines that have been revamped and refreshed,” Ms. Nielsen said.
The number of ethnic flavored product launches doubled from 2012 to 2016. Flavors on the rise include Thai, featured in soups and cooking sauces; Indian, in soups and snacks; and Mexican, which is stretching into new geographies.