Encapsulating moments

A growing number of products are positioned for specific consumption occasions, such as a mid-morning snack or afternoon coffee break.

“These cues, plus indulgent flavors, are an invitation for consumers to pause for a moment,” Ms. Nielsen said, highlighting as an example Kellogg’s Special K Biscuit Moments, a product offered in the United Kingdom featuring a cocoa biscuit with a chocolate filling and sweet drizzle.

New products geared toward a sharing moment increased 24% last year, according to Innova Market Insights. Also on the rise are food and beverage launches with such keywords as “office,” “school” or “in the car,” tapping into a trend of away-from-home eating.