Popcorn snacks and coffee chocolate, IFT food trends

Fuzzy borders

Boundaries are blurring in the food and beverage marketplace behind the emergence of sweet and savory flavor combinations, co-branded products and hybrid innovation.

Popcorn is popping up in new categories, growing 10% in global product launches last year. Meanwhile, caffeine and coffee flavors are percolating in confectionery, snacks and functional beverages.