CKE Restaurants, Carl's Jr. and Hardee's
CKE Restaurants, parent of Carl’s Jr. and Hardee’s, has announced two appointments and a promotion.

FRANKLIN, TENN. — CKE Restaurants Holdings Inc., parent company of Carl’s Jr. and Hardee’s restaurants, has announced two appointments and a promotion to the executive leadership team. Jeff Jenkins joins the company as chief marketing officer, Tom Brennan was hired as chief operating officer and Charles (Chip) Siegel has been promoted to the role of chief legal officer.

“I’m proud we’ve attracted top talent and am excited to welcome both Jeff and Tom to CKE,” said Jason Marker, chief executive officer of CKE Restaurants. “Both are dynamic leaders with years of valuable food industry experience that will define CKE’s future and position within the marketplace. Customer satisfaction and innovative marketing has always been a hallmark of CKE’s success. Coupled with a strong operational team, these changes will ensure continued transformation of the company and its culture — while still delivering amazing quality food our fans love.”

Jeff Jenkins, CKE Restaurants
Jeff Jenkins, c.m.o. of CKE Restaurants

Mr. Jenkins joins CKE as c.m.o. with more than 15 years of experience in digital and deep food service marketing, most recently at Whole Foods Market. Prior to Whole Foods Market, he was the director of digital experience and new platforms for Taco Bell.

“I’m honored to be joining CKE, whose uncompromised food quality and innovative creative work are pillars of the company,” Mr. Jenkins said. “I’m looking forward to being a part of such a well-established organization that has been a leader in the restaurant industry for more than 75 years, and to creating breakthrough campaigns that expand the company’s success across the globe.”

Tom Brennan, CKE Restaurants
Tom Brennan, c.o.o. of CKE Restaurants

Prior to joining CKE as c.o.o, Mr. Brennan spent nearly 11 years with 7-Eleven, working in a variety of roles, including store operations, merchandising and store development. Additionally, Mr. Brennan previously worked at the Target Corp. as a part of its financial planning and analysis team.

“I’m grateful to join such an iconic organization and inspiring leadership team,” Mr. Brennan said. “I look forward to working closely with the leadership team and franchisees to streamline our processes and grow the business across the board.”

Chip Siegel, CKE Restaurants
Chip Siegel, chief legal officer for CKE Restaurants

In addition, Mr. Seigel has been promoted to the chief legal officer role tasked with overseeing the legal department. Most recently, Mr. Siegel was executive vice-president and general counsel for CKE Restaurants.