KANSAS CITY — From foreign flavors to free-from options, trends affecting the rest of the food industry are pouring into the sauces and condiments category and fueling its growth, according to a report by market research firm Packaged Facts.
The market for condiments and sauces reached $24 billion in 2016 and is projected to grow 1.5% annually through 2021, according to the report, “Condiments and Sauces: U.S. Retail Market Trends & Opportunities.” The segment has grown steadily despite challenges related to a shift toward healthier lifestyles, the company said.
|David Sprinkle, research director for Packaged Facts|
“The trend toward healthy eating has created challenges for marketers of sauces and condiments, as the perception that sauces and condiments are an unnecessary and unhealthy addition to many foods has made some consumers cut back on consumption,” said David Sprinkle, research director for Packaged Facts. “As a result, sauces and condiments are increasingly marketed as organic and healthy, with new options such as low-sodium or low-sugar varieties supporting restrictive diets.”
Offering lighter and free-from options to appeal to the healthier consumer is among the trends Packaged Facts outlined that may keep the condiments and sauces market on an upward trajectory.
Read on for six trends fueling the sauces and condiments category.